The Importance of Video in Social Media

How vital is video in today’s social media? Some would believe that it’s truly everything, and there are some who have created a prosperous social media marketing campaign completely around video.

There are a few real reasons why video has become very important:

It’s popular. Videos receive more sharing and other collaboration on social media than other sorts of content. Folks love videos!

Videos attract the most active group of folks online, young folks.

Many social media sites have features that let you share video with ease. There are many tools that make video production simple.

One last reason is that your competition is already using video.

Video is likely to become even more crucial in the future, so if you’re not using it presently, it’s time to get it going. A great place to begin is to study your own social media activity. Have you viewed any videos on social media recently? What kind were they and why did you view them? This will give you some concepts on the sort of videos you can make yourself.

For many businesses just starting with video, it’s hard to think about what you could create. Here are a few ideas for videos that you can create yourself:

Solve a Problem/Answer a Question

Take a common problem or question that your experience, knowledge, and skills can solve, and resolve it in front of a camera. This is really handy for businesses that do services like repair or cleaning work.

Talk in Front of the Camera

Video blogs or vlogs are effortless but very popular on the web. This is where an individual just sits in front of the camera and talks. Take a topic that’s of interest to your audience and you know about and discuss it in a quick video lasting no more than a few minutes.