Know your audience: As you plan your filming location and script, think about who will watch the video, and calibrate accordingly. A video made for a position at a bank many differ from a video made for a position at a start-up.
Show, don’t tell: Use visuals to show what you’re saying in the video script and display your skills and talents. For example, if you’re applying for a position where presentations are a big part of the job, you can film yourself making a PowerPoint. Or, if any of your presentations were recorded, use that film in your video resume.
Keep it brief: Videos should be between 30 to 90 seconds. If it is longer than that, it probably won’t be watched.
Share with friends and family: Getting criticism from others is a vital step. Ask a few folks to watch your video and make changes and edits based on their comments. Always bear in mind that once your video is on the web, you no longer have power over who sees it or how it’s shared. Seriously take feedback from family and friends.
Video Resume Don’ts
Don’t mix your professional life with your personal one. If you have info on your Twitter or Facebook page that you don’t want employers to see, don’t link your video resume to any of your social media pages.
Don’t use your video resume to replace your standard resume. Not all employers care about a video resume, and others are nervous about discrimination issues, like hiring individuals based on how they look and sound instead of their qualifications. Though, a well-made video can heighten your candidacy for employment.
In today’s highly competitive job market, making the right video resume to go along with your traditional resume can make you stand out from the crowd. The wrong one, however, can make you a joke.